How to Engage The Public Through Social Media

A Workshop for Scientists

How to Engage The Public Through Social Media

August 9, 2019 | 9:00 am
Museum of the Earth

Social media has revolutionized the way people receive information about almost everything and has introduced a new medium for scientists to communicate directly to the public.

This two-part workshop is designed to help graduate students and early career scientists learn how to build an online presence and engage the public on social media platforms. This AAAS Communicating Science morning workshop focuses on #SciCom including why and how scientists use it to promote their research and best practices for engaging in online conversations. It also covers how to utilize social media metrics.

Following lunch, workshop participants will have the opportunity to use their new skills to create original content in guided practice utilizing the Museum of the Earth’s exhibits and collections as an illustration.

The workshop will be led by Gemima Philippe, who is a Communication Associate for the American Association for the Advancement of Science Center for Public Engagement with Science and Technology. She coordinates marketing and social media for Center programs, facilitates Communicating Science workshops, and supports other Center programs. She holds a Master’s in Public Health Marketing and Communication (George Washington University) and a Bachelor’s in Communication (University of Maryland).

AAAS Communicating Science workshops, developed by the Center for Public Engagement with Science and Technology, are specifically designed to address the needs of scientists and engineers to communicate scientific or technical information in a variety of public and professional interactions.

The workshop is free, registration is required.